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You could say that innovation is a sort of tradition at ABC. When it was established back in 1936, ABC was the first retailer in the country to offer fixed prices, the first to hire women and the first to advertise. Today, ABC is still leading the way thanks to a tradition of firsts which have made it a premier shopping & lifestyle destination. With six branches - including two flagship stores that combine world-class shopping, dining and entertainment - this dynamic retailer is perpetually reinventing itself to create the ultimate leisure experience.
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